Use Your Hobbies to Gain Business

At this point you are probably wondering where your own life fits into the picture. You have looked at joining organizations to meet others, found places to network, and even attended special events. There does not seem to be a limit on what you need to do to gain meaningful business relationships. Even hobbies and interests can be used to develop business relationships if you are willing to go that far. I do not believe that you can change what you like to do just so you can gain more business. If you have a passion for something like golf, then you should stick to it. You will meet others that have that same passion. I like to play tennis and cycle. Even though most of the people I meet do neither, they will often say they also have a favorite sport they enjoy. You can form a common bond through watching sports as well. I am an avid Oakland Athletics fan and will often go to a game with a colleague or someone I do business with.
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The game and its results give me a way to communicate with the other person. Since we share an interest, it is easier for me to give them a call and see if they saw the last game and discuss the pitching. Not everyone likes to watch sports but most families have someone that does. Sports interests may just be the swim meet or soccer match that your children have participated in. Many a conversation can be put together by just having children at home. Whatever the connection, hobbies, interests or family, there is always a way to strike up a conversation. Any conversation can lead to developing a business relationship, if you can determine there is a fit at that first meeting.
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I mentioned sports as one possibility for a conversation piece but you can pick almost any topic to start a conversation. The one thing that I find in California is the interest in food and wine. Although I am not much of a wine drinker, my husband is well versed. If we go to an event together, he can get into the conversation about wines and I can talk about the food.
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Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at http://BizMechanix.com. You may also view her latest publications at http://BlueprintBooks.com. Dr. Daoust also writes for the National Networker http://theNationalNetworker.com.